Primavitus, Primaticcio, Primativo

"Primavitus "" Primaticcio ", "Primative" and, even before the selection made in the second half of the 18th century by the primicerio of the church of Gioia del Colle, Don Francesco Filippo Indellicati, "Zagarese".

Today universally and simply recognized as "Primitive".

Direct heir of the ancient "Merum", in Roman times used to indicate the honest, pure, true wine; that is, good - prized wine.

Beyond the historical references, such as "Armònja Farm" we have made our motto our own "thought ... Primitive".

It wants to be the right link with tradition but with the specific intent of projecting itself into the future. Which in our chance means striving for wine excellence in Italy and on international markets.